Has digital killed out-of-home advertising? | Social Media Sucks Podcast | Ep. 27

Billboards, wallscapes, place-based media, and posters seen while on the go… All are examples of out-of-home advertising. In this episode, we zero in on this unique type of advertising while also exploring the shifting significance of simply being outside in the age of the coronavirus. How have nationwide lockdowns affected our relationship with ads? What non-digital trends are worth noting in this context? How are social media and out-of-home advertising related? And what about those “100 m to this location” signs? – effective advertising or sloppy copy?This and more will be discussed in this episode of Social Media Sucks!