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Together with Matas, we created a strategy that took off in Matas’ new slogan “Køn som du er”.
Which translates into “the right to be yourself on your own terms”. We put what interests the community over the brand and specific products – interacting with viewers and embracing current trends.
We helped them challenge current beauty standards, promote beauty as a feeling. Communicating that beauty is cultivated individually and celebrated collectively.
We developed an always-on content strategy for Matas's TikTok which bridged the gap between the different generations that know and love Matas.
We produced over 130 videos that highlighted the value of shopping at Matas and using their products.
Successful numbers are one thing, truly connecting and engaging with the community another… Safe to say Matas passed the not-a-boomer test with Gen Z.
The results
new followers in 6 months
Video views
Interactions
Return on Ad spend
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