Audio – and what it means for social media | Social Media Sucks Podcast | Ep. 26

Use this sound! "Sound first" social-media platforms are taking over. But are brands and marketeers ready to sing along? Up until very recently, we expected people to scroll with the sound off. But the script has flipped and now sound has become the key to the audience's attention. In this week's episode, we dive into how platforms like TikTok have changed the SoMe landscape, the massive potential for brands and the music industry, and how to make audio and visuals exist in sweet harmony.