IKEA - What is purpose-driven marketing? | Ep. 21

In this week’s episode of Social Media Sucks, Chris and Yu sit down with Christian Mouroux, Country Communication Manager at IKEA Denmark, for a chat about purpose-driven marketing, IKEA and everything in between.Episode topics include:Are commercial and corporate communication different things?What is the difference between a brand with and without a purpose?What is the significance of purpose at IKEA?And much more…