What makes Chinese SoMe so different from Western? | Social Media Sucks Podcast | Ep. 24

Social media is a global mass phenomenon, but that doesn’t mean it’s the same around the world. In this episode, we’re taking a closer look at all the fascinating ways in which Chinese social media and SoMe platforms differ from their Western counterparts. Specifically, we’re asking: What should Western marketers do before embarking on SoMe marketing in China? How can marketers prepare for the vastly larger digital audiences in China?  What’s up with Chinese censorship – and is it actually good? And much more…