How To Create Viral TikTok Videos and Grow Your Brand

When TikTok first hit the global market in 2018, most people believed it was an app for teenagers and that it wouldn’t last long. Now, TikTok has over a billion active users who spend more than an hour in the app each day. For businesses, the rise of TikTok has presented a great opportunity for brand promotion to huge audiences on the platform. One of the best ways you can grow your brand on TikTok is by going viral—TikTok viral videos can:

• Boost brand awareness
• Expand your reach
• Increase engagement
• Increase your following

Still, going viral on TikTok isn’t easy or straightforward—in this guide, we’ll advise you on the best practices to follow when creating viral TikTok videos and look at how businesses can benefit from going viral on TikTok in more detail.

How To Find Viral TikTok Videos

Source: Anaya KatlegoBrands can use viral videos to find out what type of content their target audiences are reacting to the most and get inspiration for their own posts.Viral TikTok videos can be found organically on the For You page, or you can search for them on the Discover page in the app. By tapping on Discover on the app’s home screen, you can also find trending hashtags and sounds. Scroll through the page to find videos that have gone viral under each hashtag category. You can also custom-search for viral videos within your niche in these three quick steps:

1. Go to the Discover page
2. Tap on the search box on the top of the screen
3. Type in your search query

After you’ve typed in a query, TikTok will display the search results based on their virality—the most viral and viewed videos will show up first.

Examples of Viral TikTok Videos Created by Brands

Numerous brands have managed to blow up on TikTok with the help of influencers and content creators—here are some of their most viral videos:

• Amazon Prime Video—In 2021, this brand went viral after prompting users to use the Stitch feature and react to a short clip with Michael B. Jordan

https://www.tiktok.com/@primevideo/video/6951976783155645702/Source: Prime Video

• Chipotle—With the help of YouTube star David Dobrik, Chipotle encouraged users to partake in the #ChipotleLidFlip challenge. Over 100,000 people participated, causing the brand to go viral

https://www.tiktok.com/@daviddobrik/video/6687406952969932037/Source: David Dobrik

• Puma—Their post was based on an original video of a barista attempting to make coffee with the Puma logo on top. The brand used this video to create a campaign urging artists, bakers, baristas, and regular users to try the challenge

https://www.tiktok.com/@puma/video/6828228293175692549/Source: Puma

• Red Bull—This brand went viral and saw excellent engagement with a video of an extreme stunt

https://www.tiktok.com/@redbull/video/6811476742008474885/Source: Red Bull

• Vessi—This Canadian shoe company created a Duet using one of their customer’s videos. The Duet giveaway video was a huge hit, gathering over 800,000 likes

https://www.tiktok.com/@vessi/video/6829118338661092613Source: Vessi

How To Make Your TikTok Video Go Viral—Tips and Tricks

Source: Melanie DezielMany popular brands, like Chipotle, have enjoyed the benefits of going viral. In 2019, the fast-food restaurant started the #GuacDance challenge to mark National Guacamole Day. The challenge encouraged users to do a simple dance and post their attempts using the campaign hashtag.The challenge generated over 250,000 video submissions and broke the record for the number of guacamole dishes Chipotle had sold in a day (over 800,000).If you want to follow Chipotle’s example and make a viral hit on TikTok, there are several tips you should keep in mind when creating your content.

Watch Out for Video Length

Social media users don’t have too much patience. TikTokers are more likely to watch shorter posts (below 15 seconds) instead of videos that can go up to three minutes.Shorter content also means that users will watch videos until the end, increasing the average watch time for your content. A higher average watch time will drive TikTok’s algorithm to push your content to a wider audience, increasing your chances of going viral.Some types of content benefit from using longer formats—take educational posts, like video explainers and how-to tutorials, as examples. For such content, you can break up a longer video into a series of shorter posts and create a playlist.

Use Trending Music and Original Audio

The music or sounds you use on TikTok can help you get discovered by a wider audience. Do some research and find out what sounds and music influencers and content creators within your niche are using.To find trending music and sounds quicker, go to the Discover page—TikTok will show you a list of the latest trending audio clips. Using trending audio helps your video appear on the For You page more often, increasing your chances of blowing up on TikTok.Similarly, using your own audio can help your video go viral—original sounds feel more personal and help you connect more closely with your audience. To create original audio, you can employ the Voiceover feature. Use it to narrate the video, sing along to a trending song, or create instructional content with ease.Posting your own audio can lead to other creators using your post for their TikToks, and, since you’ll be credited, your video will get even more views!

Collaborate With Influencers

Source: Mateus Campos FelipeInfluencer marketing is one of the most effective ways of reaching massive audiences on TikTok and going viral—TikTok users are more likely to watch your content if they see a familiar face.While there are thousands of influencers on TikTok, you need to find the right one for your marketing needs by looking at the following information:

• Number of followers
• Price per post
• Their popularity within your niche

Going viral by working with famous influencers like Addison Rae Easterling or Charli D’Amelio is almost guaranteed, but they will ask for high rates that might not work well with your budget. Here’s what different types of influencers charge per post on TikTok:TierNumber of FollowersPrice per PostNano-influencer1–10,000 followers$5–$25Micro-influencer10,000–50,000 followers$25–$200Mid-tier influencer50,000–500,000 followers$100–$1,000Macro-influencer500,000–1,000,000 followers$1,000–$2,000Mega-influencerMore than 1,000,000 followers$2,000+If you don’t have a particular influencer in mind, you can browse influencers on the Creator Marketplace. Many influencers will gladly collaborate with you as brand sponsorships and endorsements are the best way to make money on TikTok, apart from the Creator Fund.As a brand, you should always leverage influencers’ reach and creativity—their videos are more likely to appear on the For You page.

Promote Your Videos

Source: TikTokLike other social media platforms, TikTok allows users to boost their content to increase overall engagement. When you promote a video, it will show up on users’ For You page, among other videos that are there organically.It’s essential for businesses to know which videos to promote—you should boost videos that gain traction organically soon after uploading as this indicates that wider audiences are also likely to enjoy your content.Boosting videos has already proven successful for these brands:

1. Strike Gently Co.—Their promoted videos reached 700,000 views and brought over 1,000 new daily visits to their website
2. MetroTap—Promoted videos significantly increased their following, brand visibility, and engagement. Now, TikTok accounts for 78% of their total sales
3. At Last Entertainment & Events—They saw a 90% increase in the number of followers in just six months

Harness the Power of Advertisements

Although there are several types of TikTok ads, only three types can be used to make your video go viral:

1. In-feed ads—Appear in the FYP feed between other posts. Being the least intrusive ad type, they can be used to increase traffic to your account and boost engagement on your videos
2. Top-view ads—Appear as first videos on users’ For You pages. They grab attention and can help you go viral as long as the video you use stands out and is engaging right from the start
3. Branded hashtag challenges—Increase your chances of going viral as they invite users to incorporate your hashtags in their video captions. They’re discoverable through several means in the app: on the Discover page, your original videos, and user-generated content responses

Going Viral on TikTok Shouldn’t Be Left to Luck

To go viral on TikTok, you need to have extensive knowledge of TikTok marketing. This relates to every element of your campaign, including:

1. Identifying your target audience
2. Building a content strategy
3. Creating engaging and interesting videos
4. Interacting with your followers
5. Running and managing independent ad campaigns

Running all these activities requires an almost exclusive focus on TikTok—something that may prove difficult for small in-house teams because they still have to work on campaigns for Instagram, Facebook, Twitter, and other platforms. Hiring a professional social media agency is an excellent way businesses can overcome these challenges and see a better return on investment.

Let Kubbco Handle Your Marketing Needs

Kubbco is an official TikTok partner with years of experience in developing successful TikTok campaigns that have helped many TikTok business accounts grow fast. We’ve got a big team of experts—including video editors, graphic designers, social media strategists, and analysts, among others—committed to building and implementing winning TikTok strategies. We customize our approach for every brand based on its needs and handle every aspect of the campaign, from brainstorming to evaluating results. Our services include:

1. Creating winning strategies
2. Managing all your socials
3. Producing high-quality content
4. Running paid ad campaigns

You can learn more about our TikTok strategies and get free advice on how to improve your social media marketing efforts by subscribing to our newsletter.

OLAPLEX, essence cosmetics, and Matas Are Some of the Brands We Helped Go Viral

We have worked with numerous brands and helped them go viral and reach new viewers who became loyal customers. Here’s how our collaborations translate into numbers:

• OLAPLEX—Over a period of five weeks, we created 28 videos, with two of them going viral. We also grew this brand’s TikTok following by 22,000 and amassed over 5.1 million views
• essence cosmetics—In two years and two months, we produced 556 videos, with 12 of them going viral. Their account saw over 7.1 million interactions and a follower increase of 386,000
• Matas—It took us just eight weeks to increase this brand’s follower count by 13,500. We created 25 videos for Matas, eight of which became viral hits

Whether you want to go viral, grow your presence, or increase sales, all you need to do is reach out to us, and we’ll help you reach your TikTok goals.