NIVEA

The Partnership

The challenge was to create some noise to make NIVEA stand out in the cleansing category. Gen Z knew the brand, but conversions were running dry. We knew to get them to buy we wanted to communicate emotional rather than rational benefits. To spike interest and maintain a high view-time we moved away from a commercial look and feel to a more entertaining vibe.

What we did

We used influencers in a new way-making a more UGC vibe that also tapped into the "anti-influencer" movement.

• We used 4 micro influencers in the Danish market
• Gave them creative freedom to make the concept come to life
• They produce three videos each which we also Sparked to increase reach