Digitalisation in the bank industry w/ Simon Søresen, Mobilepay | Social Media Sucks Podcast | Ep.19

In this week's episode of Social Media Sucks, Chris and Yu are joined by Simon Leth-Søresen, Head of Campaign and Media at Mobilepay. They discuss the role of data privacy, the importance of data to drive communication decisions, tips for small budget companies.. and much more!0:00 Intro04:32 What is Mobilepay? 07:43 Mobilepay & data privacy10:53 Marketing mix & Partnerships15:06 Transactions vs. new customers16:22 COVID-19 changes17:38 B2B vs. B2C marketing21:21 Digital marketing & Social Media mix23:25 Data to drive decisions25:56 Tips for small budget companies